![]() In epidemiology, “viral” has a specific meaning. ![]() If they make something that is inherently infectious, they can sit back and wait for it to explode like a virus. ![]() This has fed a popular conception of buzz that says companies don’t need sophisticated distribution strategies for their product to go big. Advertisers and producers have developed a theory of “viral” marketing, which assumes that simple word of mouth can easily take a small idea and turn it into a phenomenon. ![]() Some pop songs a re infectious, and some products are contagious. It’s become fashionable to talk about ideas as if they were diseases.
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